Not a perks company. A People company.

Meet John Powenski, Interim President at Fufild. With a proven track record of driving business growth and innovation, John brings a wealth of experience to Fufild. Having served as a key early employee at Capital One, contributing to Asurions’ hyper growth early on, and a key catalyst in the startup of its Technology Services business, John’s expertise in HR and business development is unparalleled.His visionary leadership has propelled companies to new heights, with billions in revenue growth to show for it. John's innovative approach to HR challenges and his commitment to driving breakout innovation make him the perfect fit for Fufild. As a self-proclaimed "HR Rule Breaker” and “scrappy change leader,” John is ready to revolutionize our operations and pave the way for continued success.

Meet Sue Nokes, a visionary and award-winning leader from Detroit, Michigan is celebrated for her transformative impact on customer and employee experiences. Throughout her career, she has demonstrated a proven track record of developing and shaping strategy, bringing creative ideas to market, and driving execution.Sue began her career journey at ATT/Ameritech and served in various leadership roles in Customer Service, Retail, Sales, Labor Relations and Leadership Development. Her career culminated with an international assignment with TeleDanmark in Copenhagen where she served as the SVP of Customer Service.As a founding member of Walmart.com’s senior leadership team, Sue showcased her innovative leadership style, contributing to the successful launch of the company’s online business. Later, Sue was hired by T-Mobile USA to rescue the customer experience in wireless. She built a team and crafted strategies that propelled the company from “worst to first” in Customer Service Satisfaction according to J.D. Power. At that time, Sue was asked to lead T-Mobile’s Dealer Channel (10K Doors) and created the T-Mobile Premium Dealer Program increasing sales by 30% in that channel. Sue was named Chief Operating Officer adding the Corporate Retail Channel (2K Doors), Supply Chain and Procurement. Her constructive approach challenged conventional thinking, shaping distinctive strategies for growth and profitability. When Sue arrived in 2002, T-Mobile USA had negative EBITDA and by 2008, EBITDA was + $6.3B. In 2010, Sue joined Asurion as Global Customer Solutions Officer, launching a successful new product benefiting over 50M customers monthly. Post-retirement in 2017, Sue continued to contribute as Vice Chair of the Advisory Board. Currently, she serves as a Board Trustee at Lipscomb University and holds director positions at iQor and Liveops.Additionally, Sue is committed to spending most of her time with Fufild. As an Advisory Board member, Sue has spent her time with the Fufild Executive Team, listening, learning and developing strategies with creative solutions that improve our client’s growth and profitability.In recognizing her contributions and experience, the company swiftly identified her as the ideal fit for the role of interim Chief Operating Officer.

Meet Joel Legg, the Chief Technology Officer at Fufild, where he leads the development of cutting-edge digital products. Passionate about technology, Joel simplifies complex challenges for users and stakeholders. With over six years of experience in finance and fintech, he's an expert in banking systems, payment processing, and ledger technologies, driving significant progress at Fufild. Joel excels in navigating the financial technology landscape, anticipating challenges, and inspiring innovation. His leadership fosters a culture of excellence, making him a visionary leader in the field.

Meet Alex Griffiths, Director of Product & Technology at Fufild. Alex is a diligent problem solver with a relentless commitment to finding elegant and efficient solutions. With a background in software engineering and a passion for innovation, he leads the development of Fufild's platform, ensuring it aligns with the company's mission to empower hourly-wage employees through PersonalFulfillment-as-a-Service™.Alex's approach combines technical expertise with a deep understanding of user needs, enabling him to create intuitive and impactful digital experiences. His leadership in product strategy and technology drives Fufild's ability to deliver scalable solutions that enhance employee retention and satisfaction.Outside of his professional endeavors, Alex is an advocate for continuous learning and mentorship, often engaging in initiatives that support aspiring technologists.

Meet Alex Lisic, Creative Director, Brand & Marketing. Alex is a visionary strategist, creative powerhouse, and purpose-driven communicator who thrives at the intersection of innovation, impact, and identity.As the Creative Director at Fufild, Alex is redefining workplace culture through Care-First innovation and PersonalFulfillment-as-a-Service™. He leads brand strategy, customer experience, and employer engagement—turning abstract values into tangible tools that spark joy, growth, and retention.Alex is also a dynamic speaker, known for engaging, insightful talks that bridge the worlds of faith, work, and purpose. Whether addressing business leaders, church communities, or conference audiences, he brings clarity, energy, and practical inspiration.From launching disruptive tech solutions to delivering insightful talks, Alex is building more than products or messages—he’s building movements. His work democratizes access to fulfillment, equips underserved communities, and reshapes what it means to lead with purpose.

Meet Joshua Balderson, the Director of UX/UI Strategy, a creative mind who leads the innovative designs of Fufild products. With over eight years of experience working for various companies in different industries, including tech, healthcare, and finance, Joshua's passion lies in designing user-centered products and experiences that are both visually appealing and functional. His dedication to creating intuitive and accessible interfaces will surely enhance overall experience with Fufild products.

Meet Pryce. Pryce is a purpose-driven business development leader with a heart for people and a mind for strategy. With experience at ADP and Fufild, she brings a proven knack for building relationships, championing community partnerships, and driving growth through care-first leadership.

Meet Dan Hetrick, Co-Founder & PFaaS Innovator at Fufild. Dan is a strategic thinker and entrepreneurial leader, renowned for his expertise in Circular Economy and Employee Retention. As Co-Founder and PFaaS Innovator at Fufild since November 2022, he has been instrumental in developing PersonalFulfillment-as-a-Service (PFaaS), designed to enhance talent attraction and retention by providing enriching benefits tailored to the needs of underserved hourly workers. Over more than a decade, Dan has led pioneering efforts in CircularEconomy-as-a-Service (CE-as-a-Service), focusing on sustainable practices in the electronic recovery and reuse sectors.His entrepreneurial ventures include founding FonNet Networks in Brazil and Precision Optical Transceivers in the U.S., where he introduced critical solutions to the telecommunications industry during supply shortages. His leadership at Surplus Switching, Inc. drove the company to a significant revenue milestone, showcasing his capabilities in strategic business growth and market penetration. Dan’s approach blends trend spotting, process improvement, with high-performance team building, consistently focusing on upcoming trends and community-building initiatives under his coined hashtag #AgeOfCommunity.Outside of his professional endeavors, Dan is an avid sports enthusiast. He enjoys watching his children play sports, participating in adult soccer leagues, and playing golf.

Meet Matt Allen, a visionary entrepreneur who acquired a roofing supply center at just 19, igniting his journey into the construction industry across multiple states. Co-founding the Tennessee Rural Development Fund, he's provided over $300 million in loans, driving economic growth throughout the state. Matt's diverse portfolio includes investments and property revitalization projects, with his latest venture, Fufild, revolutionizing HR tech. Beyond business, Matt is a devoted husband of over 25 years and proud father to Carter & Max Allen. His strategic foresight and relentless drive make him a beacon of opportunity and success in the business world.e Team, listening, learning and developing strategies with creative solutions that improve our client’s growth and profitability.