Meet Sue Nokes, a visionary and award-winning leader from Detroit, Michigan is celebrated for her transformative impact on customer and employee experiences. Throughout her career, she has demonstrated a proven track record of developing and shaping strategy, bringing creative ideas to market, and driving execution.
Sue began her career journey at ATT/Ameritech and served in various leadership roles in Customer Service, Retail, Sales, Labor Relations and Leadership Development. Her career culminated with an international assignment with TeleDanmark in Copenhagen where she served as the SVP of Customer Service.
As a founding member of Walmart.com’s senior leadership team, Sue showcased her innovative leadership style, contributing to the successful launch of the company’s online business. Later, Sue was hired by T-Mobile USA to rescue the customer experience in wireless. She built a team and crafted strategies that propelled the company from “worst to first” in Customer Service Satisfaction according to J.D. Power. At that time, Sue was asked to lead T-Mobile’s Dealer Channel (10K Doors) and created the T-Mobile Premium Dealer Program increasing sales by 30% in that channel. Sue was named Chief Operating Officer adding the Corporate Retail Channel (2K Doors), Supply Chain and Procurement. Her constructive approach challenged conventional thinking, shaping distinctive strategies for growth and profitability. When Sue arrived in 2002, T-Mobile USA had negative EBITDA and by 2008, EBITDA was + $6.3B. In 2010, Sue joined Asurion as Global Customer Solutions Officer, launching a successful new product benefiting over 50M customers monthly. Post-retirement in 2017, Sue continued to contribute as Vice Chair of the Advisory Board. Currently, she serves as a Board Trustee at Lipscomb University and holds director positions at iQor and Liveops.
Additionally, Sue is committed to spending most of her time with Fufild. As an Advisory Board member, Sue has spent her time with the Fufild Executive Team, listening, learning and developing strategies with creative solutions that improve our client’s growth and profitability.In recognizing her contributions and experience, the company swiftly identified her as the ideal fit for the role of interim Chief Operating Officer.
